
Will Goodman
Chief Executive Officer
Former Royal Marines officer and top-tier consultant specialising in organisational culture and operational excellence. 22 years of leadership and leadership development expertise.
Leadership capability and team culture decide whether growth plans succeed or stall. We spent two decades developing leaders at the highest level, then built the platform to scale that insight.
For years we helped leaders and their organisations improve how they lead and how their culture performs. It worked. But every piece of work depended on consultants, so it was hard to make affordable for every leader or to keep the same depth across every team.
So we built what we had learned into one platform. Over 300,000 hours of expertise, leading research, psychometric and behavioural diagnostics and our consulting methodology now sit behind every insight.
AI is what makes it work at scale. Every leader gets the same quality of insight, with expert support when it matters, in one affordable place.
20,000+
leaders developed by our team
300,000+
hours of leadership expertise
Leadership and culture break first. The numbers break later.
Former military commanders, consultants, technologists and investors, united by one aim: better leadership, better commercial results.
The people building and leading Clarus.

Chief Executive Officer
Former Royal Marines officer and top-tier consultant specialising in organisational culture and operational excellence. 22 years of leadership and leadership development expertise.

Chief Product Officer
Over 25 years of technology leadership, people consultancy and use of behavioural analysis to build high-performing leadership teams.

Non-Executive Chair
Former RAF fast jet squadron commander and military diplomat with over 30 years of leadership experience. SaaS commercial strategy and sales leadership expert, and AoEC-accredited executive coach.

Chief Marketing Officer
Over 15 years of marketing and operations leadership across industries, countries and organisation sizes, including technology and SaaS.
Specialists who guide our technology, finance and governance.

Fractional Chief Technology Officer
Research professor in AI, machine learning and data science, with over 20 years of academic and commercial R&D leadership.

Strategic Financial Advisor
23 years in international finance leadership, specialising in tax and digital finance transformation.