Question 1

What is HeyClarus, and what problem does it solve?

Accepted Answer

Clarus is an organisational performance platform that focuses on showing leaders and investors where leadership dynamics and culture are driving or inhibiting commercial performance. Backed by proprietary diagnostic models and experienced executive operators, it provides clear, prioritised guidance on where and how to act first to accelerate delivery and protect enterprise value.

Question 2

What is the difference between Clarus Leadership and Clarus Investor Insights?

Accepted Answer

Clarus Leadership is built for CEOs, executive teams, and leaders at all levels within growing businesses to diagnose and develop capability across four levels (individual, direct reports, teams, and culture). Clarus Investor Insights is tailored for VC and PE deal teams and operating partners to evaluate leadership team dynamics and potential pre-deal and accelerate post-investment value creation.

Question 3

How is Clarus different from an engagement survey or a psychometric test?

Accepted Answer

Engagement surveys capture broad employee sentiment but rarely pinpoint leadership bottlenecks or connect to commercial plans. Psychometric tools profile personality traits in isolation. Clarus evaluates commercial leadership in context, measuring whether leaders and teams possess the capability and alignment required to deliver the business strategy.

Question 4

Is Clarus purely software, or is there a human advisory element?

Accepted Answer

Both. Clarus is a software platform with proprietary diagnostic models, backed by 1:1 executive coaching, targeted team workshops, and strategic advisory delivered by experienced leaders who have spent over 300,000 hours developing more than 20,000 leaders.

Question 5

What do the four levels of Clarus Leadership measure?

Accepted Answer

Insights on yourself: maximising self-awareness, leadership blind spots, and individual capability. Insights on your people: unlocking direct report potential and strengthening 1:1 working dynamics. Insights on your teams: aligning cross-functional execution across executive teams and functional leaders. Build a performance culture: pinpointing the cultural drivers and friction points that directly impact commercial delivery.

Question 6

How does Clarus collect input, and how long does it take?

Accepted Answer

Input is collected through a structured, confidential online diagnostic. It takes approximately one hour per person to complete. We deliberately ask for this depth because surface-level pulse checks cannot uncover the real operational and relational friction points that stall execution. In return for a focused 60-minute commitment from your leaders, Clarus delivers multi-dimensional diagnostic intelligence and prioritised commercial guidance that saves months of misaligned effort and leadership friction.

Question 7

What does the output report look like?

Accepted Answer

You receive a diagnostic report featuring quantitative scores, radar visualisations, clear benchmarked indicators, and an "Act" roadmap that ranks recommended moves by expected impact and effort.

Question 8

How often should a company run Clarus?

Accepted Answer

Organisations typically run diagnostics during critical inflection points (such as post-funding rounds, new value creation plans, leadership transitions, or M&A integrations) and periodically (quarterly or biannually) to track progress against strategic milestones.

Question 9

When should a Venture Capital firm use Clarus Investor Insights?

Accepted Answer

Pre-deal: to get an objective, committee-ready read on founding team dynamics and whether the leadership team is built to scale before issuing a term sheet. Post-deal: as a platform value-add to support portfolio founders transitioning into scale-up executives.

Question 10

How does Private Equity use Clarus Investor Insights in the 100-day plan?

Accepted Answer

PE partners use it to verify that the management team has the leadership capacity to deliver the Value Creation Plan (VCP), to integrate acquired management teams faster in buy-and-build strategies, and to mitigate unplanned leadership risk during the hold period.

Question 11

How do founders and management teams respond to an Clarus Investor Insights assessment?

Accepted Answer

Because Clarus focuses on constructive development and strategic enablement rather than arbitrary pass-or-fail scoring, founders receive immediate personal insight and a clear development plan they can use to lead their business.

Question 12

Is individual feedback confidential?

Accepted Answer

Yes. Individual respondent answers are strictly anonymised, aggregated, and protected with minimum group thresholds to ensure psychological safety and candid responses.

Question 13

How does Clarus use AI? Is our company data used to train public models?

Accepted Answer

Clarus uses AI to synthesise qualitative and quantitative diagnostic patterns into actionable executive guidance. Your proprietary data is never used to train public third-party AI models.

Question 14

Where is company data stored and hosted?

Accepted Answer

Data is hosted in enterprise-grade UK and European cloud environments with strict end-to-end encryption, role-based access control, and GDPR compliance.

Question 15

How is Clarus priced?

Accepted Answer

Pricing is tiered based on the scope of the engagement (number of participating leaders, diagnostic modules selected, and whether executive coaching and workshops are included). Transparent "From" packages are available for single-team diagnostics through to firm-wide or portfolio-wide rollouts.

Question 16

How quickly can we get started?

Accepted Answer

Deploying a diagnostic requires minimal IT overhead. Once the scope and participant list are confirmed, questionnaires can be dispatched immediately, with diagnostic reports ready within days of completion.

Question 17

What is the first step to explore Clarus for our business or portfolio?

Accepted Answer

You can submit a request through our Get started form or request a confidential walkthrough and sample report. Our team will review your situation and recommend the right path.

Questions, answered.

Clarus and the two products